Woori Bank announced on July 30 that it has signed a strategic memorandum of understanding (MOU) with HS Hyosung The Class, the official dealer of Mercedes-Benz, to jointly market to ultra-high-net-worth individuals.
The agreement aims to enhance differentiated lifestyle services for ultra-high-net-worth clients by combining finance with premium mobility. This is significant as competition in asset management services has expanded beyond finance into the broader lifestyle sector.
During the signing ceremony, a car docent program led by a professional curator and a premium financial seminar conducted by Woori Bank portfolio managers were held. The two companies plan to implement various joint marketing initiatives, including client invitation events and premium programs, to broaden their engagement with wealthy customers.
Kim Sun, head of Woori Bank's Wealth Management (WM) Group, stated, "This is an example of demonstrating differentiated competitiveness that goes beyond financial services to encompass the client's entire lifestyle," adding that they aim to provide new value by combining professional asset management services with premium non-financial services.
Meanwhile, Woori Bank's Two Chairs has been continuously expanding collaborations with premium brands, including a recent partnership with Shinsegae Department Store, to strengthen services that encompass both finance and lifestyle.
The agreement aims to enhance differentiated lifestyle services for ultra-high-net-worth clients by combining finance with premium mobility. This is significant as competition in asset management services has expanded beyond finance into the broader lifestyle sector.
During the signing ceremony, a car docent program led by a professional curator and a premium financial seminar conducted by Woori Bank portfolio managers were held. The two companies plan to implement various joint marketing initiatives, including client invitation events and premium programs, to broaden their engagement with wealthy customers.
Kim Sun, head of Woori Bank's Wealth Management (WM) Group, stated, "This is an example of demonstrating differentiated competitiveness that goes beyond financial services to encompass the client's entire lifestyle," adding that they aim to provide new value by combining professional asset management services with premium non-financial services.
Meanwhile, Woori Bank's Two Chairs has been continuously expanding collaborations with premium brands, including a recent partnership with Shinsegae Department Store, to strengthen services that encompass both finance and lifestyle.
* This article has been translated by AI.
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