Trip.com Group, which operates the travel platform Trip.com, has released a sustainability report that encompasses achievements in climate action, community collaboration, and tourism industry innovation, further advancing its environmental, social, and governance (ESG) management efforts.
In this report, Trip.com Group reaffirms the values of its sustainability management framework, the 'Friendly Four' (stakeholders, community, family, and environmental friendliness). The company aims to build a long-term cooperative ecosystem that embraces travelers, partners, employees, and communities worldwide, beyond just creating commercial value.
Among the most notable achievements is the commitment to environmental sustainability and stakeholder collaboration. Trip.com Group has become the first online travel company in the Asia-Pacific region to have its short-term and net-zero greenhouse gas reduction targets verified by the Science Based Targets initiative (SBTi). As a result of significantly expanding low-carbon travel options across its platform, 2.74 million users participated in low-carbon business trips last year, leading to a total of 23.44 million low-carbon travel bookings.
The company is also investing heavily in the development of the tourism ecosystem. With a $150 million 'Tourism Innovation Fund,' it is creating an open and collaborative ecosystem that generates value. This initiative has enabled 150,000 partners in China to attract inbound tourists through the platform, providing services to 20 million inbound travelers from 83 countries and regions last year, contributing approximately $24 billion in travel-related spending.
In the family-friendly sector, the company has elevated its employee welfare programs to a global standard. A new policy, effective August 1, guarantees 20 days of paid paternity leave for male employees in select regions of Asia, with plans to expand this globally in the second half of the year. Additionally, three days of extra parental leave have been introduced for employees with children under 18.
The 'Childcare Subsidy' program, a key family-friendly initiative, has supported a total of 2,038 families to date. The diversity metrics within the organization are also positive, with women holding 52.3% of managerial positions in revenue-generating departments, and the return rate for female employees who took maternity leave during the reporting period stands at 100%.
Trip.com Group is also focused on expanding community inclusivity by leveraging its platform's reach. The 'Country Retreat' program, aimed at revitalizing rural areas, has created 51,000 jobs over the past five years. The 'Global Travel SOS Platform,' which connects over one million medical institutions and users worldwide, has achieved a 98% success rate in rescue operations year-round. Furthermore, the 'Travel for All' project, which enhances accessibility for all users of the app, has won the prestigious 'iF Design Award.'
Jane Sun, CEO of Trip.com Group, stated, "Travel has the power to connect people, cultures, and communities, and future travel must yield positive outcomes for the planet and society as a whole. Through our sustainability strategy, we will continue to invest in our employees, accelerate climate action, and work with global partners to build a resilient tourism ecosystem."
* This article has been translated by AI.
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