Coupang is launching a sale targeting back-to-school and fall moving and interior needs, featuring major furniture brands from the Persis Group, including Desk, Ilum, Sidiz, and Slow.
The 'Persis Group Sale' will run from August 18 to September 1, Coupang announced on August 17. The event will showcase products from four brands, categorized by purpose, including study room and home office furniture, motion desks, children's furniture, and family furniture.
Discounts are available for customers purchasing multiple items. Buyers of two or more products can receive an additional discount of up to 20,000 won, and some popular items will be offered at limited-time special prices through the 'Gold Box' feature. Customers using Hana Card will also receive additional discounts, and those who save items on the brand mall will receive coupons.
Coupang has enhanced its delivery and installation services. For eligible products under the Rocket Installation service, customers can specify their preferred delivery and installation date within a month of purchase. Professional installation and ladder truck services will be provided free of charge. Additionally, some Rocket Delivery furniture will be covered by the 'Coupang Care Furniture Insurance,' which includes extended warranty and damage protection.
Key products featured in this sale include the 'Desk Reading Room Desk Basic Model and Ible Chair Set,' 'Desk Motion Desk Plus,' and 'Ilum Cushino Cozy Bumper All-in-One Package Premium Low Bed.'
This year, Coupang has been expanding sales in the furniture category using Rocket Installation. In May, it held a Rocket Installation furniture discount event featuring over 150 brands, including Sealy, Samik Furniture, and Dongseo Furniture, with around 3,000 products participating. The strategy aims to attract furniture buyers by emphasizing the convenience of ordering large furniture online and receiving delivery and installation on a desired date.
Rocket Installation is a service Coupang launched in 2019, where professional technicians deliver and install furniture and large appliances. The service has since expanded to include items such as beds, sofas, massage chairs, exercise equipment, and pianos.
Shim Jeong-hoon, head of Coupang's Home and Interior division, stated, "By offering major furniture brands from the Persis Group at reasonable prices and with differentiated services, we hope to provide various benefits to students preparing for the new school year, office workers looking to improve their home office environment, and families decorating children's rooms and bedrooms."
* This article has been translated by AI.
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