Paldo and hy's global food and beverage brand 'ARIH' is officially entering the Japanese and Canadian markets, expanding its reach across Asia and North America.
On August 18, Paldo and hy announced that ARIH products will be exclusively available at Japan's Seven-Eleven and Canada's Loblaw Group, targeting local markets through established distribution networks. Unlike previous strategies that focused on launching products domestically before expanding overseas, ARIH has prioritized international markets from the brand planning stage. After debuting at Walmart in the U.S. in April, the brand launched in South Korea in June, and the entry into Japan and Canada marks a significant step in tailored business operations for each country.
Sales will begin through Seven-Eleven, which has over 22,000 stores across Japan. The companies aim to quickly enhance brand recognition by leveraging this extensive distribution network. In Canada, they will collaborate with Loblaw Group, the largest retailer in the country, which holds about 30% of the market share. Following the launch, they plan to analyze consumer purchasing data to refine product offerings and develop an optimized operational model for the local market.
To celebrate the new market entry, extensive local marketing campaigns will be launched. In Toronto, a pop-up event will coincide with the BTS World Tour concert 'BTS WORLD TOUR ARIRANG IN TORONTO' from August 21 to 23. This will include tasting events in collaboration with nearby restaurants and booths at a Korean festival, significantly expanding product exposure to concert-goers and local consumers alike.
A pop-up store will also operate in Shibuya, Tokyo, from August 19 to 23, where visitors can explore the brand's story and enjoy interactive experiences, such as selecting toppings for modern noodles.
ARIH is a 'modern balance food' brand co-developed by Paldo and hy in partnership with the global sensation BTS. It features three product lines: modern noodles, postbiotic energy drinks, and dual biotic sodas. Following its launch at Walmart in the U.S., ARIH quickly became a bestseller online, experiencing a sell-out due to positive consumer feedback.
A representative from Paldo and hy stated, "We will enhance ARIH's brand value through diverse marketing that combines sales and experiences. We will carefully analyze the distribution environments of each country and gradually expand our global sales network to South America and Southeast Asia."
* This article has been translated by AI.
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