Dongseo Foods is launching a brand campaign that allows consumers to experience the beans used in the upcoming finals of the 2026 Kanu Barista Championship, along with limited edition products.
On August 18, Dongseo Foods announced that it will present limited edition products and both online and offline experiential events in conjunction with the finals of the 2026 Kanu Barista Championship, scheduled for September 19-20 at the Shinsegae Department Store in Gangnam.
Now in its third year, the Kanu Barista Championship is a barista competition organized by Dongseo Foods to promote the development of coffee culture in South Korea. This campaign is designed to connect the beans and coffee showcased in the competition with everyday consumers.
First, the 'Kanu Guatemalan Antigua Cafetillo Bourbon Natural Micro Lot' beans, used by finalists during their demonstrations, will be featured. These beans, harvested from the high-altitude Cafetillo farm in Guatemala, are processed using the natural method, resulting in a harmonious blend of bright fruit aromas and smooth sweetness.
Additionally, an instant coffee product, 'Kanu Guatemalan Antigua SHB,' made from beans sourced from the same region as the competition beans, will be released. This product uses SHB grade beans harvested this year, highlighting flavors reminiscent of cocoa with a balanced sweetness and acidity. SHB refers to beans that grow slowly at high altitudes, resulting in a dense and richly aromatic coffee.
A limited edition coffee capsule machine, 'Kanu Barista Pebble Black & Red,' featuring the key visuals of the Kanu Barista Championship, will also be available for purchase. The existing Kanu stick and Kanu Barista capsule products will feature the championship logo and QR codes, allowing consumers to participate in various related events.
A representative from Dongseo Foods stated, "We planned this campaign so that everyday consumers can enjoy the special coffee showcased at the Kanu Barista Championship. We aim to continue promoting Kanu's coffee expertise through various products and brand activities in the future."
* This article has been translated by AI.
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