Plasystem, a floral platform company based in Busan, announced on August 20 that it has revamped the AI ordering feature of its flower delivery service, "Flower Selling Guy," which officially launched on August 12.
Customers can now attach images of invitations or obituaries, allowing the AI to read the content and automatically fill out the order form.
To use the service, customers activate the "AI ordering" feature on the Flower Selling Guy website and attach images or URLs of invitations or obituaries, along with any additional text. The AI analyzes the attached data to input delivery addresses, recipient information, event dates, recommended products based on the occasion, congratulatory messages, and ribbon text.
Customers simply need to verify the automatically generated order information for accuracy before clicking the purchase confirmation button. The key difference from the previous method lies in the verification stage.
Woo Dong-hyo, head of service planning at Plasystem, explained, "Previously, the customer’s submitted materials were read by AI, and then the customer service team would verify them again before processing the order. Now, when customers input information on their screen, the order reflecting that information is displayed immediately."
The company noted that the burdensome tasks of entering lengthy ribbon messages and addresses during flower delivery have been eliminated.
Regarding the accuracy of AI interpretation, Woo stated, "We have repeatedly tested the previous operational method to improve accuracy, and currently, about 98 out of 100 cases are successful."
If there are errors in the automatic input, the system is designed to leave those fields blank, allowing customer service representatives to verify the attached images directly, so customers do not need to re-enter information. Woo added that the company would take responsibility and provide compensation in the event of delivery issues caused by system errors.
Concerning personal data handling, the company stated that customers must log in or verify their phone numbers before accessing the AI ordering feature. The consent for data processing is included in the membership terms, and customers are asked for consent again when using the service.
The AI engine is not developed in-house but is integrated with external solutions via an application programming interface (API), with the company managing prompt design and system integration.
Service usage statistics are still being compiled. Woo mentioned, "We are continuously gathering data, but since it just opened, the usage rate is not very high." The company is considering expanding the AI ordering feature to partner mobile invitation and obituary service providers.
Plasystem operates a comprehensive floral platform in Busan, having developed its own nationwide flower shop infrastructure and online-to-offline (O2O) order management enterprise resource planning (ERP) system.
* This article has been translated by AI.
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