As families increasingly prioritize water activities when choosing summer vacation accommodations, resorts are expanding their facilities and offerings to cater to this demand. From character-themed water play areas for young children to large water parks with thrilling slides, the trend is clear.
On August 22, Hanwha Hotels and Resorts announced that it is enhancing its water facilities and related packages at Hanwha Resorts nationwide to capture the late summer vacation market.
Demand for swimming pools and water parks is on the rise. According to the National Statistical Portal (KOSIS), the usage rate of swimming pools and water parks increased from 22.8% in 2023 to 25.3% in the previous year, a 2.5 percentage point rise. A 2024 analysis of social media big data by the Korea Tourism Organization also revealed that water parks ranked second among family vacation activities, accounting for 36.1% of preferences, following beach visits.
The most significant upgrades have been made at the Geoje Belvedere, which installed a new 50-meter water slide this summer. This slide connects the indoor pool to the outdoor pool and allows users to descend at a speed of 23 km/h. Since the installation of the water slide, pool attendance this month has surged by 113% compared to the same period last year.
Programs for children have also been introduced. The kids' pool is hosting a 'Hot Summer Bubble Event' until August 30, and four additional lifeguards have been assigned to ensure safety. Paddleboard experiences, which include lessons and equipment rental, will be available until September 27.
In the Gangwon region, accommodations are being bundled with water park access and performances. Seorak Waterpia operates attractions like 'Torrent River' and 'Extreme Valley,' offering a 45% discount on all water park access for guests at Seorak Sorano.
A two-person package linked to the 'Water Bomb Sokcho' event on August 22 is also available. This package includes admission to Water Bomb Sokcho, a weekly pass to Waterpia, and accommodation, all at a price 60% lower than the regular rate.
For families with young children, Hanwha Resort's 'Pororo Aqua Village' features water play facilities utilizing natural hot spring water, including a lazy river and play areas themed around the Pororo character.
Hanwha Resort's Sanjeong Lake facility will operate a nearby water play area until August 31, targeting families looking to enjoy water activities without long-distance travel.
A representative from Hanwha Hotels and Resorts stated, “We have introduced a new water slide at Geoje Belvedere and added discounts and packages at other locations. This will provide excellent options for families seeking late August vacations.”
* This article has been translated by AI.
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