Gachon University's Career Plus Center will launch the second edition of the student-driven marketing project 'Gachon Byeori' as part of its customized employment service program, 'Jump-Up Project,' starting this semester.
According to Gachon University on the 25th, the customized employment service is a job support initiative jointly promoted by the Ministry of Employment and Labor and the Career Plus Center, providing tailored support for students from career exploration to job preparation.
'Gachon Byeori' allows students to plan and create content based on the career and employment information provided by the Career Plus Center.
The program is designed to offer a comprehensive experience in marketing tasks, including content planning, production, promotion, and performance analysis, rather than just promotional activities.
The project name 'Byeori' is derived from a native Korean word meaning to connect various elements into a single flow.
The initiative aims to deliver employment and career information in an easy and approachable manner from the students' perspective.
Gachon University has recruited participants for the second edition from among 3rd and 4th-year students, ultimately selecting 10.
The selected students will engage in activities individually and in teams from September to December, planning and producing content related to the Career Plus Center.
In the first edition, students created card news and short-form videos focusing on employment and career programs and various job information.
By centering the content around topics that students are curious about and want to learn, the center's social media channels saw increased engagement.
Following the first edition, the Career Plus Center's Instagram followers grew from 573 to 902, an increase of 329. The average views for short-form content rose from 730 to 7,579, while card news views increased from 591 to 1,768.
Participants noted that the process of creating content to convey employment information was different from traditional promotional activities.
In particular, students appreciated the opportunity to select employment information they were curious about and express it in their own way, which contributed to their practical experience in content production.
In the second edition, the scope of activities will be expanded based on the experiences from the first edition. The program will enhance practical marketing processes, extending beyond content creation to include idea generation, planning, production, promotion, and results evaluation.
Key activities will include planning and producing promotional content for the Career Plus Center, creating employment and career information content, producing short-form videos, and planning student participation content.
In September, students will support the operation of a booth for the Career and Employment Office during the fall festival and create content that provides practical information for students preparing for employment, such as recommendations for extracurricular activities, competitions, certifications, and non-curricular programs.
Content linking university life with job preparation, such as a job preparation checklist, will also be introduced.
Subsequently, content encouraging direct student participation, such as 'Job Preparation Counseling Center,' 'Ask Anything to Gachon Mentors,' and 'Job Preparation Vlogs,' will be produced to move away from one-way information delivery and foster communication with students.
One student remarked, "By coming up with ideas and creating card news and short-form videos, I gained a more concrete understanding of marketing tasks," adding, "It was also gratifying to see students show interest in the content I created."
Another student stated, "Revisiting employment information from a student's perspective and conveying it made me realize how important the content creation process is," expressing a desire to create even more diverse content in the second edition.
Meanwhile, Jeon Seong-min, head of the Career Plus Center, stated, "We will support students in planning and producing employment and career content to enhance their practical skills, while also providing useful information tailored to students' perspectives to increase participation in center programs."
* This article has been translated by AI.
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