Krafton commits to G-Star for 10th straight year

by Kim Dong-young Posted : September 3, 2026, 10:10Updated : September 3, 2026, 10:10
Kraftons Age Twisters booth at Gamescom 2026 Courtesy of Krafton
Krafton's Age Twisters booth at Gamescom 2026/ Courtesy of Krafton
 
SEOUL, September 03 (AJP) - Krafton announced that it will exhibit at G-Star 2026, the country's largest gaming expo, extending its unbroken run of appearances to a decade and offering the beleaguered show a marquee domestic name.

The Battlegrounds maker has taken part in the Busan event every year since 2017, using the fair to unveil marquee titles and let visitors sample upcoming releases through hands-on demos and interactive programs.

The company announced Thursday that it will again set up a booth in the BTC hall of BEXCO's first exhibition center, though it said details of its slate, booth design and on-site events would follow.

The commitment lands at a delicate moment for G-Star, which runs Nov. 19 to 22. When organizers unveiled a first roster of exhibitors in August, none of Korea's leading studios — among them Nexon, Netmarble, NC and Krafton — appeared, and Chinese publishers such as HoYoverse, NetEase Games and Bilibili filled much of the vacated floor.

The main sponsor slot went to Crack, an AI-driven storytelling platform, the first time a non-gaming firm has held the position in the show's 22-year history.

Krafton, whose participation was described as undecided as recently as mid-August, did not disclose which games it would bring.

Industry observers expect it to draw on the five new titles it presented at Gamescom in Cologne in late August, including PUBG: Ded.Net, No Law, Project Zeta, Age Twisters and Tarae: The Unbound, alongside its flagship Battlegrounds franchise.

Korean studios have leaned heavily on overseas showcases this year, with Krafton and NC confirming Gamescom appearances and Nexon Games heading to next month's Tokyo Game Show.

AJP Takeaways

• Krafton confirmed on Sept. 3, 2026, that it will exhibit at G-Star 2026 in Busan, running Nov. 19-22, extending its consecutive appearances at South Korea's largest gaming expo to a 10th year since 2017. The commitment gives the show a top-tier domestic exhibitor after none of Korea's leading studios appeared on the first roster organizers released in August.

• When the G-Star organizing committee published its initial exhibitor list on Aug. 13, 2026, major Korean publishers including Nexon, Netmarble, NCSoft and Krafton were absent, and Chinese firms such as HoYoverse, NetEase and Bilibili filled much of the main hall, while the AI storytelling platform Krack became the first non-gaming main sponsor in the event's 22-year history.

• Krafton did not disclose its Busan lineup, though industry observers expect it to feature the five titles it showed at Gamescom in Cologne in late August 2026 — PUBG: Ded.Net, No Law, Project Zeta, Age Twisters and Tarae: The Unbound — alongside Battlegrounds, as Korean studios continue prioritizing overseas showcases like Gamescom and the Tokyo Game Show.