Singer Lee Gi-chan is making headlines for his recent performances at pharmacies. He shared updates on his social media, stating, "Pharmacy busking project! Thank you to the pharmacies that helped. Is this right?"
He humorously added, "Flu vaccinations have started, so please welcome the 'cold'" while also sharing his busking schedule.
In a video shared on social media, Lee was seen standing in the middle of a pharmacy holding a microphone, surrounded by shelves stocked with various medications. He reportedly performed his hit song 'Cold' during the event.
This initiative is not a one-time event. According to the busking schedule he released, Lee Gi-chan plans to visit pharmacies in Gyeonggi Province, including Hanam, Seongnam, Gwanggyo, and Jongno and Guro in Seoul, under the banner of 'Pharmacy Specialist Singer Lee Gi-chan' and 'Pharmacy Busking Project.'
The project was organized to celebrate the release of Lee's 'Cold 2026' and coincides with the flu vaccination season, providing a unique promotional opportunity that has brought smiles to many.
Netizens who viewed the video reacted with comments like, "Singing about a cold in a pharmacy?" and "Hearing it live was really impressive," while others joked, "Is this a seasonal song for the changing weather?" Some expressed surprise at the sight of him singing in a pharmacy, with comments like, "Why is Lee Gi-chan singing in a pharmacy?" and "It looks empty without a stage," but many also supported the creative marketing approach.
* This article has been translated by AI.
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