Apar's beauty brand Mediheal recorded its highest daily sales ever during Amazon's discount event. Sales in the U.S. increased by approximately 85% compared to last year's event, and the company plans to introduce new products and promotions during the year-end shopping season, including Black Friday and Christmas.
Apar announced on October 14 that it achieved record daily sales across all participating countries during Amazon's Prime Big Deal Days, which took place from October 6 to 7 (local time). The Prime Big Deal Days is an annual discount event for Amazon Prime members held every October.
Sales in the U.S. rose by about 85% compared to last year's event. Mediheal also achieved record results in Europe, including the UK, Germany, Spain, Italy, and France.
During the event, Mediheal ranked first in overall search terms on Amazon in the U.S., UK, Italy, and Spain. This follows its achievement of ranking first in overall search terms on Amazon in the U.S. during Prime Day in June, as well as in Europe.
Thirteen Mediheal products entered the top 100 bestsellers in the beauty category on Amazon in the U.S. In Europe, an average of more than 16 products per country made it into the top 100, an increase from an average of seven during the previous Prime Day.
Top-selling products included the 'Zero Pore Pad,' 'PDRN Pink Peptide Ampoule,' 'PDRN Pink Collagen Gel Mask,' and 'Collagen Gel Cream.' New products such as 'PDRN Pink Collagen Volume Multi Balm' and 'EGF NAD Firming Gel Mask' also made it into the rankings. Sales of beauty devices also showed growth in both the U.S. and Europe compared to last year's event.
Since the beginning of this year, Apar has been expanding its offline sales channels in the U.S. and Europe, launching locally exclusive products and operating pop-up stores. The company plans to respond to local consumer demand with new products and promotions during the upcoming year-end shopping season.
An Apar representative stated, "The success of this promotion is significant as it confirms the high popularity and demand for Mediheal not only in the U.S. but also in Europe ahead of the year-end. We will actively respond to global consumer demand with differentiated products and promotions during the upcoming year-end shopping season."
Meanwhile, Apar has been expanding its offline sales network, focusing on major retail channels. As of February this year, the global cumulative sales of Mediheal's PDRN product line surpassed 50 million units.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.