Samsung Electronics is accelerating its efforts to penetrate the Southeast Asian market with artificial intelligence (AI) home appliances and integrated HVAC solutions. The company aims to expand AI home services tailored to local living conditions while broadening its business-to-business (B2B) operations across residential facilities, hotels, and data centers.
On October 14, Samsung held the Southeast Asia Appliance Tech Seminar 'The Brief' in Hanoi, Vietnam. The event took place at the newly opened Business Experience Studio (BES) in the PVI Tower, with media and influencers from key countries such as Thailand, Vietnam, and Singapore in attendance.
During the seminar, Samsung showcased AI home features that control appliances based on user lifestyle patterns. Notable demonstrations included 'AI Vision,' which uses a camera in the refrigerator to monitor the status of food items, 'Food Note' for analyzing food usage, and personalized recipe recommendations based on stored ingredients.
The company is also enhancing its product management services. A dedicated consultant can remotely diagnose appliance conditions and provide guidance through the 'Home Appliance Remote Support (HRM)' service, along with offering up to seven years of free software upgrades for Wi-Fi-enabled products.
Samsung unveiled HVAC products designed for the hot and humid climate of Southeast Asia. The 'Bespoke AI Wind-Free Combo Pro Wall-Mounted' air conditioner features sensors that detect user location and activity levels, as well as 'Motion Blade' technology to adjust airflow direction. The company also displayed 'SmartThings Pro,' which integrates the management of HVAC systems in large buildings such as hotels and offices, monitoring device status and energy consumption.
Samsung is expanding its B2B business in the Southeast Asia and Oceania regions. This year, B2B sales in the area have increased by over 20% compared to the previous year, with the B2B revenue share in the HVAC sector rising from 29% in 2021 to over 50% this year.
Key supply cases include approximately 6,000 residential units in Ho Chi Minh City and Hanoi, hotels in Phuket, Thailand, and large residential facilities in Australia. Samsung plans to expand its HVAC business into production facilities and data centers, capitalizing on the growth of the local construction market.
Lee Sang-jik, Vice President of Samsung Electronics' DA Division, stated, "We will provide tangible value and convenience to both Southeast Asian customers and B2B partners based on differentiated AI technology and connectivity."
* This article has been translated by AI.
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