Samsung Electronics announced on October 15 that it will participate in the 'Seoul Design Week 2026,' taking place at the Dongdaemun Design Plaza (DDP) until the 25th. The exhibition, themed 'Design as an Expression of Love,' continues the concept from 'Design Miami Seoul 2026.'
The exhibition conveys Samsung's design vision, which starts from understanding and consideration for people, through collaboration with 14 emerging Italian artists.
The participating artists drew inspiration from 14 of Samsung's key mobile, home appliance, and TV products, including the Music Studio 5, Bespoke AI Family Hub, and Galaxy Z Fold8, to create their imaginative works. Artificial intelligence (AI) technology was utilized to refine the artists' ideas and expand their expressive range.
The exhibition will feature 14 Samsung OLED TVs showcasing the works, each equipped with custom frames tailored to match the colors and atmosphere of the artworks, creating a harmonious and sensory design.
Mauro Porcini, Chief Design Officer of Samsung Electronics' Device Experience (DX) division, stated, "Familiar products have been transformed into new expressions that reflect the creator's perspective on life. This exhibition will demonstrate how technology is closely connected to individuals' daily lives."
Additionally, Porcini will speak at the Seoul Design Week conference on the 18th, presenting a lecture on 'Italian Design vs. K-Design.'
* This article has been translated by AI.
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