The Ministry of Culture, Sports and Tourism, the Cultural Heritage Administration, and the Korea Craft and Design Foundation announced that they will hold the kickoff ceremony for the 'Proper Hanbok Wearing Campaign' near Gyeongbokgung's Gyeonghoeru on the morning of the 19th.
The campaign is part of the '2026 Hanbok Culture Week' (October 19-25) aimed at promoting the beauty and value of Hanbok to tourists and encouraging a culture of proper Hanbok wearing.
Twenty-four Hanbok rental shops near Gyeongbokgung will distribute a multilingual booklet titled 'The Story of Hanbok,' which introduces the history, components, and proper wearing methods of Hanbok. This initiative aims to help tourists understand and appreciate the value of traditional Hanbok.
The Korea Craft and Design Foundation will provide training programs for staff at Hanbok rental shops on proper wearing techniques. Additionally, 17 content creators will promote the culture of proper Hanbok wearing through social media.
Various exhibitions and experiential events will be held near Gyeonghoeru, including a 'Hanbok Quiz' to learn about the components, names, and wearing methods of Hanbok, as well as an exhibition showcasing royal Hanbok and those featured in dramas.
To make Hanbok more accessible, a special discount program called 'Hanbok Pass Goods' will be offered. Tourists wearing traditional Hanbok from participating rental shops will receive a 'Hanbok Pass' charm. Presenting this charm at 27 participating businesses, including the National Museum of Korea (until October 25), and stores in Insadong and Anguk (until December 31), will provide discounts of 10-20%.
Vice Minister Kim Young-soo stated, “The Ministry will continue to work closely with the field to ensure that citizens and tourists can experience and enjoy the unique beauty and value of our Hanbok.”
* This article has been translated by AI.
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