The International Agricultural Expo has initiated post-support measures to ensure that the participation of companies in last year's event translates into actual export results rather than being a one-time consultation.
Recently, the expo participated in the '2026 Fall Export Consultation Meeting for Invited Buyers' held at the Yeosu Expo Convention Center, providing follow-up consultations and support for overseas market development for companies that participated in the 2025 International Agricultural Expo.
This consultation meeting was hosted by the Jeonnam Gwangju Integrated Special City, with collaboration from the Jeonnam Creative Economy Innovation Center, the Gwangju-Jeonnam Regional Small and Medium Business Administration, and the Yeosu Gwangyang Port Authority.
Notably, the expo focused on addressing challenges faced by companies that consulted with buyers during last year's event, aiming to enhance the likelihood of successful transactions through follow-up consulting.
A total of 37 foreign buyers participated in the meeting, an increase from the initial plan, thanks to cooperation from relevant agencies including the Integrated Special City Office and five overseas offices, as well as Naju City and Yeongam County. One-on-one consultations were conducted with companies based on confirmed buyer interest and transaction records for agricultural and fishery products from the Jeonnam Gwangju region.
For companies experiencing delays in negotiations or requiring further adjustments since last year's consultations, opportunities to reconnect with existing buyers were provided. Additionally, new buyer matching was conducted for companies seeking to explore new overseas markets.
Supplementary measures were also implemented to increase the likelihood of actual contracts during the export process. Expert consultations were offered to help align product composition, packaging, and design with local distribution networks, reflecting the requirements presented by buyers during previous consultations.
The International Agricultural Expo plans to utilize the feedback and consultation data gathered from this meeting to support future exports and to attract foreign buyers for the 2027 International Agricultural Expo, as well as for pre-matching companies.
Go Suk-joo, the head of the International Agricultural Expo Secretariat, stated, “We have emphasized post-management to ensure that the connections made with buyers at the expo do not end as one-time meetings but lead to actual export contracts.” He added, “We will actively use the accumulated buyer feedback and consultation data to enhance the attraction of buyers and pre-matching for the 2027 International Agricultural Expo.”
He also mentioned, “We will continue to collaborate with relevant agencies to develop the International Agricultural Expo into a continuous export support platform for local agricultural and fishery products.”
Meanwhile, the International Agricultural Expo has officially begun preparations for the '2027 International Agricultural Expo,' scheduled to take place from October 22 to 31, 2027, and plans to strengthen its pre-matching and post-management systems to enhance actual transaction outcomes between participating companies and foreign buyers.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.