LG Electronics announced the launch of its premium humidifier and air purifier, the 'LG PuriCare HydroTower Max,' on October 18.
The LG PuriCare HydroTower Max features a comprehensive sanitation system, convenient AI humidity control, and powerful air purification capabilities, allowing it to manage air quality in large spaces with a single device.
During the winter and transitional seasons when humidity is crucial, users can utilize both the humidity management and air purification functions, while in other seasons, the air purification feature can be used alone, ensuring comfortable air quality year-round.
The new product employs a unique filtration system that heats and sterilizes water to 100°C before using ultrasonic technology for effective humidification. It utilizes air filtered through a purification system and automatically dries any residual water after humidification. This four-step sanitation process—filtration, sterilization, purification, and drying—ensures thorough hygiene from the water source to the air output.
LG has introduced a new 'space-customized AI humidification' feature in this product. The AI analyzes the size and temperature of the indoor environment to determine the appropriate amount of humidity, maintaining a comfortable level without requiring manual adjustments from the user.
With a maximum humidification capacity of 850cc per hour, it is effective even in large living rooms. The 4.5L stainless steel water tank allows for up to 18 hours of continuous humidification in standard mode, requiring only a daily water refill.
The LG PuriCare HydroTower Max combines hygienic and convenient humidification with powerful air purification capabilities for spaces up to approximately 66 square meters (about 20 pyeong). It is sufficient to cover the typical living room size of 30 to 40 pyeong in South Korea, effectively managing air quality in larger areas. A sensor detects indoor dust levels, providing real-time air quality updates, and both humidification and air purification functions can be used simultaneously.
In addition to its innovative features, the new product enhances design and usability. It offers three themed mood lights representing a campfire, aurora, and rippling water, along with 12 standard color mood lights, allowing users to choose lighting that suits their preferences or the ambiance of their space. For nighttime use, it includes a low-noise mode at 26dB and an automatic light-off feature using a brightness sensor, while hidden wheels at the bottom make it easy to move.
The price of the LG PuriCare HydroTower Max is 2.39 million won. Subscription options are available, including a service that allows for complete disassembly and cleaning of the product by professionals in the third year of the subscription, providing added convenience.
With the introduction of the HydroTower Max, optimized for large spaces like living rooms, LG Electronics has expanded the range of premium humidifiers and air purifiers available to customers based on their living spaces and lifestyles. Customers needing humidification and air purification for individual spaces, such as bedrooms, can opt for the existing HydroTower, while those focused solely on humidity management can choose the HydroEssential, which emphasizes filtration, sterilization, and drying capabilities.
Hong Soon-yeol, head of LG Electronics' Air Care Business, stated, "With our comprehensive sanitation technology and powerful air purification performance, we aim to lead the premium humidifier market, ensuring convenient and pleasant indoor air quality throughout the year."
* This article has been translated by AI.
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