Shinsegae Group will hold its integrated discount event, 'Ssg Day,' from October 30 for ten days.
On October 18, Shinsegae Group announced that the 7th Ssg Day will take place under the theme 'Korea's Signature Sale' from October 30 to November 8, with participation from 18 major affiliates, including E-Mart and Shinsegae Department Store.
This year's highlights include 16 'Master Signature' products. E-Mart will offer discounts of 50% on regular beef and up to 50% on branded beef through a beef promotion prepared with local farms over the past six months.
The single malt whiskey 'Glenallachie 16-Year Korea Exclusive Limited Edition' will be sold for 199,800 won. Shinsegae L&B will exclusively launch the 'Founders Pass' from Napa Valley winery Shafer for 99,000 won during Ssg Day.
Shinsegae Department Store will feature Adidas running shoes 'Galaxy Run' at special prices, while Chosun Hotel & Resort will offer a 30% discount on 'The Chosun Hotel Diffuser Collection.'
This year, E-Mart, Traders, E-Mart Everyday, and No Brand will extend the event for up to ten days. This marks a significant increase in the discount period compared to last year's four-day event at E-Mart during Ssg Day.
Last year, 18 affiliates participated in Ssg Day for 11 days, with E-Mart focusing on beef, processed foods, and essential goods during its four-day event.
Discounts on non-food items, including fashion, beauty, and furniture, will also be expanded. Shinsegae Department Store will conduct online clearance sales for Nike and Adidas products, while Shinsegae Live Shopping and Shinsegae International will offer popular fashion and beauty items at discounts of up to 70%.
Shinsegae Duty-Free will provide discounts of up to 70% on global beauty, fashion, and liquor products, with some luxury brands discounted by up to 60%. Shinsegae Casa will offer discounts of up to 50% on sofas and leather beds.
Prior to the event, customer participation events will be held. The Ssg.com application and website will host the 'Master Signature 369 Voting Event' until October 30, and customers who check the event schedule on the Shinsegae Points app will receive points.
Marketing targeting foreign tourists will also be conducted. Shinsegae Group plans to collaborate with Agoda, WeChat Pay, and Xiaohongshu to promote Ssg Day events and vouchers during the accommodation, payment, and travel information search processes.
Starting from the 19th, Shinsegae Group will launch an advertising campaign featuring actor Ha Jung-woo. The campaign will emphasize discount benefits with the paradoxical phrase 'Please do not come.'
A Shinsegae Group official stated, "This year's Ssg Day has been prepared to live up to its reputation as the national shopping festival, offering exceptional deals and a variety of entertainment to help with high prices."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.