The Korean Content Agency announced on October 20 that it received the 'Governance (G) Award' at the 5th Korean ESG Innovation Policy Awards, hosted by the Korean Policy Association.
Last November, the agency launched the 'K-Content ESG Leaders' initiative. This program includes ten major domestic content companies, such as SM Entertainment, YG Entertainment, JYP Entertainment, and HYBE from the music sector, as well as CJ ENM, SBS, Studio Dragon, and Contentree Central from broadcasting, and Krafton and Pearl Abyss from gaming.
The participating companies agreed on four main action directions at the launch: implementing environmental responsibilities, fulfilling social responsibilities, establishing transparent governance, and building a network to promote environmental, social, and governance (ESG) management. This collaboration aims to consolidate the sustainability management capabilities of individual companies and establish a public-private partnership to address industry challenges collectively.
Based on public-private governance, the agency is developing ESG practice tools that reflect the characteristics of the content industry and is working to link these tools with support projects to achieve tangible results. Notably, it announced a carbon emission calculator for the broadcasting and video sector in collaboration with CJ ENM. The agency plans to enhance support to ensure that the experiences and practical know-how of large corporations in ESG management are disseminated to small and medium-sized content companies and the industry as a whole.
Kim Yoon-ji, the head of the Korean Content Agency, stated, “We will continue to strengthen support so that the experiences and capabilities of large corporations can be shared with small content companies, ultimately enhancing the sustainable global competitiveness of the K-content industry.”
* This article has been translated by AI.
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