A cup noodle made from clams sourced from Boryeong, South Chungcheong Province, was showcased at the SIAL Paris international food exhibition in France. This introduction of processed foods utilizing local ingredients has garnered attention.
According to Mokgonol Lab, their product 'Seohaeomeon' was featured in the Korean pavilion at SIAL Paris 2026, taking place at the Paris Nord Villepinte Exhibition Center from October 17 to 21.
SIAL Paris, held every two years, is a major international food exhibition. This year, approximately 8,000 companies from around 130 countries are participating to present new products and explore overseas markets.
'Seohaeomeon' is a cup noodle that incorporates clams produced in Boryeong. Each serving contains 2 to 3 freeze-dried clams, with clam powder and extract combined with garlic to create a seafood broth flavor. The focus is on the umami and light taste of the clams rather than spiciness.
This product is the first to be developed through the 'CO:Village' project, which involves the Ministry of Oceans and Fisheries and the Korea Fishing Village Development Corporation. The initiative aims to commercialize local seafood into processed products, thereby expanding the utilization of coastal resources.
Mokgonol Lab drew inspiration from the food culture of Boryeong and the West Sea during the product development process. The phrase 'Taste a Place You've Never Been' reflects the intention to spark interest in the region through its cuisine.
Mokgonol Lab is a company engaged in developing local tourism brands, festival consulting, content planning, and food and beverage product research and development. 'Seohaeomeon' exemplifies a connection from discovering local ingredients to developing processed foods and brand planning.
At this exhibition, Mokgonol Lab also introduced a newly developed multipurpose seasoning powder called 'Ppuryeomeokgae.'
Lee Woo-seok, head of Mokgonol Lab, stated, “The 'Seohaeomeon' developed in collaboration with fishing villages has sold all 20,000 units available for minimum order on Kakao Makers, confirming positive responses from domestic consumers. We hope that this Paris food exhibition will help K-food utilizing local ingredients introduce the diverse flavors of Korea to overseas consumers and ultimately lead to increased tourism demand for the region.”
Mokgonol Lab plans to expand the development of processed foods using ingredients produced in domestic seas and rural areas.
* This article has been translated by AI.
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