GS Engineering & Construction has won the brand category award at the 2026 Aju Economic Construction Awards.
The company is expanding a customer-centric residential culture based on safety and quality through its premium housing brand, Xi. The brand's renewal in 2024 was highly praised for enhancing the living experience that customers can feel in their daily lives, moving beyond a technology-centered competition.
Since introducing the Xi brand in 2002, GS Engineering & Construction has led changes in residential culture by incorporating home network systems and community facilities. In November 2024, the company will revamp its brand identity for the first time in 22 years, shifting its brand direction from 'eXtra Intelligent' to 'eXperience Inspiration.'
The new Xi focuses on integrating technology and design into the living experience based on an understanding of customers' lives. To achieve this, GS Engineering & Construction is enhancing site-centered quality management while differentiating residential elements such as views, sound, and lighting that can be experienced in daily life.
A notable technology is the 'Panorama View Design.' The company has developed a structure that minimizes visual obstruction by removing columns at the corners of apartments and has applied for a patent. By using a reinforcement structure that supports loads and slab connection technology, it has achieved structural stability while expanding views by approximately 20-25% compared to existing designs.
For an auditory living experience, GS Engineering & Construction has introduced the 'Xi Soundscape.' This service provides music tailored to the flow of life in areas such as entrances, walking paths, and community spaces. Collaborating with the AI-based music platform company, Aplaze, the service is designed to automatically select music based on time, weather, and environmental data.
In the lighting sector, the company is advancing lighting design through 'Light Scape,' which considers the characteristics of spaces and user experiences. Collaborating with French lighting design firm Light Sybil, GS Engineering & Construction applies core principles such as light balance, natural connections, and human-centered lighting.
Additionally, GS Engineering & Construction is focusing on site-centered quality management to create a living environment where customers can feel secure. The company has recorded zero defect judgments in the past year according to the Ministry of Land, Infrastructure and Transport's defect review and dispute resolution committee standards, demonstrating its quality improvement achievements.
Looking ahead, GS Engineering & Construction plans to further enhance various elements of living spaces, including views, sound, and lighting, based on safety and quality, while expanding differentiated living experiences tailored to customers' lifestyles.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.