LoandCompany is targeting the Japanese IT market with its proprietary artificial intelligence (AI) service.
The company announced its participation in the 'Japan IT Week Autumn 2026' on October 22. At the expo, it will introduce its Asia-focused legal AI service, 'Lexpend AI.'
Japan IT Week is the largest IT event in Japan, attracting over 100,000 visitors annually to share the latest global technology information and industry trends. This year's event is being held from October 21 at the Makuhari Messe in Chiba Prefecture.
LoandCompany has participated in the event for two consecutive years since joining a program established by the Ministry of Science and ICT and the National IT Industry Promotion Agency (NIPA) to support domestic SaaS companies entering Japan.
The company aims to present the future of innovative legal work environments with the introduction of Lexpend AI, which was launched in September.
Lexpend AI is a legal AI service tailored for the Asian region, integrating support for nine Asian jurisdictions on a single platform. It is the global version of LoandCompany's AI service, 'Super Lawyer.' Since its domestic launch in July 2024, the service has attracted 35,000 legal professional subscribers within two years and is now expanding into Asian markets, including Japan.
According to market research firm President Research, the size of the Japanese legal services market is estimated to be around 67 trillion won (approximately $56 billion) as of 2025, projected to grow to about 179 trillion won (approximately $147 billion) by 2035.
LoandCompany views the Japanese market as having a high demand for specialized legal services across various fields due to its rapidly changing social environment and a significant proportion of small law firms, indicating a strong potential for AI technology adoption.
The company reported that initial responses to Lexpend AI in the Japanese market have been positive. As of October 16, approximately 75% of the monthly active users of Lexpend AI were from Japan, the highest proportion among all jurisdictions.
Following the official launch of Lexpend AI, LoandCompany is focusing on expanding its engagement with Asian users to establish an initial market presence. In September, it participated in 'Techrofest,' Asia's largest legal tech industry expo, to introduce Lexpend AI to legal professionals across Asia.
Kim Bon-hwan, CEO of LoandCompany, stated, "Through our participation in the exhibition, we are sensing the high interest and demand for legal AI services among Japanese users. We will actively monitor local responses and work closely with companies to drive the transition to legal AI in Asia, including Japan, and accelerate our market leadership efforts."
* This article has been translated by AI.
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