Shinsegae Group has appointed Jeong Yong-jin as the CEO of E-Mart and initiated a personnel reshuffle by naming a record 36 new executives. This strategy aims to enhance Jeong's direct management while restructuring the leadership of key subsidiaries and promoting younger executives to accelerate the group's transformation.
On October 23, Shinsegae Group announced its '2027 Regular Executive Appointment.' The company stated, "This personnel reshuffle is aimed at swiftly addressing the challenges the company faces and executing future growth plans without disruption," adding that Jeong, who has declared responsible management, selected partners to lead the group's change and innovation based on merit.
The key highlights of this appointment include Jeong's designation as E-Mart CEO and the selection of Kim Hong-guk as the new head of Shinsegae Casa. Jeong, who took office as the CEO of Shinsegae Property in June, is expected to officially assume the role of E-Mart CEO following a shareholders' meeting.
Jeong plans to lead major subsidiaries directly alongside Kim and the other CEO. He intends to strengthen core business competitiveness while communicating closely with the two executives to disseminate the group's mid- to long-term strategies and vision.
Kim, the new CEO, will also serve as the head of SSG.com. He is recognized as a product planning (MD) and sales expert, having previously held positions such as head of home appliance culture at E-Mart and head of the merchandise division. His achievements include turning Shinsegae TV Shopping into profitability and improving the profitability of Shinsegae Casa. Through Kim, Shinsegae Group aims to enhance the online and offline competitiveness of both E-Mart and SSG.com.
Notably, the decision to have one person lead both companies comes ahead of the planned separation of SSG.com on December 1. This move is seen as an effort to integrate E-Mart's product competitiveness and logistics capabilities into the online business for improved operational efficiency.
The group's management strategy office, which serves as the control tower, also underwent key personnel changes. Choi Taek-won, the CEO of SSG.com, was appointed to oversee management support, which includes personnel and auditing, while Park Seung-hak, head of leisure at Chosun Hotel & Resort, was appointed as the head of external cooperation, responsible for public relations and government affairs. Vice President Jeon Sang-jin will remain in his position.
External expert recruitment and business restructuring were also part of the changes. Heo Min-ho, who led CJ Olive Young for a decade, has been appointed as the CEO of Shinsegae Casa. Heo will also serve as the head of the cosmetics division at Shinsegae International. Shinsegae International has divided its management structure into fashion and cosmetics, with the current CEO, Kim Deok-joo, taking charge of the fashion division.
The generational shift is also notable, with Shinsegae Group appointing a record 36 new executives. The proportion of executives in their 40s reached 18%, the highest level to date. Following the appointment of 32 new executives last year, which raised the proportion of executives in their 40s to 16%, the group continues to expand its recruitment of young talent this year.
Shinsegae Group plans to continue conducting personnel appointments based on performance and work capabilities. The group aims to pursue organizational innovation while advancing new businesses in artificial intelligence (AI), content, and entertainment.
A Shinsegae Group official stated, "Chairman Jeong intends to demonstrate direct leadership during this industrial transformation centered on artificial intelligence, leading the group's changes. Through merit-based talent discovery, we will maximize core business competitiveness and achieve results in future growth sectors as well."
* This article has been translated by AI.
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