Hyundai Marine & Fire Insurance announced the successful hosting of the 'AX Festival 2026' at its headquarters in Gwanghwamun, Seoul, on October 26, with participation from all employees.
The event was themed 'My Experience, Our Possibilities,' aimed at sharing the achievements of employees who have utilized artificial intelligence (AI) in their work, encouraging individual initiatives to transform the organization's overall work processes.
The festival showcased Hyundai's AI transformation (AX) roadmap and examples of successful AI applications, along with AI service experiences and various lectures and hands-on programs. In the 'AX Lounge' set up in the first-floor lobby, the company's dedicated AI team and operational departments discussed ways to improve work processes using AI.
Employees recognized for their exemplary use of AI shared their experiences and insights. Practical programs, including hands-on sessions with vibe coding and large language models (LLM), were also organized to help employees directly experience AI and explore its applications in their work.
In his keynote speech, Kim Taek-soo, Chief Technology Officer and Vice President of Hyundai Marine & Fire Insurance, stated, "AX is not just about adopting AI technology; it is a process of innovating work and providing greater value to customers through its use. We will strive to cultivate a culture at Hyundai Marine & Fire Insurance where individual small initiatives lead to collective challenges, enhancing the capabilities and competitiveness of the entire organization."
* This article has been translated by AI.
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