Naver will host its first offline event at the newly named 'Naver Arena.' The company plans to expand the use of its technology and services in offline spaces, including sports and performances, by implementing NFT tickets and facial recognition-based entry authentication.
On October 27, Naver announced that ticket sales for the 'Naver × Hyundai Card The Six' event will begin on the 25th, taking place at Naver Arena in Incheon, Yeongjongdo.
The inaugural event will utilize Npay wallet-based NFT (non-fungible token) tickets for entry. Naver Pay's facial recognition entry authentication service, known as 'FaceSign,' will also be applied. FaceSign allows users to verify their identity using pre-registered facial information, enabling entry and payment without the need for physical identification.
Naver plans to use this event as a platform to showcase its brand and technology at Naver Arena. The company intends to incorporate its technology into the venue, including augmented reality (AR) navigation, and to host a variety of offline events such as concerts, music festivals, and esports competitions.
Previously, Naver signed a naming rights agreement and strategic partnership with Inspire Resort. As a result, the Inspire Arena in Incheon Yeongjongdo will officially be known as 'Naver Arena at Inspire' for the next three years starting in December. The venue, which can accommodate approximately 15,000 people, will feature Naver branding and integrate the company's technology into the audience's entry and movement processes.
Naver is also expanding its online and offline business in the sports and esports sectors. The esports venue 'Roll Park' in Jongno-gu, Seoul, is branded as 'Chijijik Roll Park' in collaboration with a streaming platform. The company has also provided live coverage of major sporting events, including the World Cup, Asian Games, and Esports World Cup (EWC).
Npay is also expanding the application of NFT tickets and visitor authentication technology at sports events. Services based on the Npay wallet have been introduced at the 107th National Sports Festival, the 'Audi Football Summit 2026,' and home games for the NC Dinos in professional baseball.
A Naver representative stated, “Through Naver Arena, we aim to connect our technology with offline viewing experiences and expand benefits and services for our membership users.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.