International music platforms are establishing their own management standards for AI-generated music, unlike their domestic counterparts. These platforms are not only labeling AI-generated content but also expanding their measures to ensure user choice and exclude such music from recommendation algorithms and royalty calculations.
French music platform Deezer has implemented a policy using its own AI detection technology to identify and label generative AI music. It excludes AI-generated tracks from algorithmic and editorial playlists and also removes revenue generated from fraudulent streaming from royalty calculations. In October, Deezer announced a filter feature allowing users to exclude AI-generated music from search results. From 2025 to August of this year, over 42 million AI tracks have been excluded from recommendations.
French platform Qobuz also utilizes its detection technology to label AI music and exclude it from editorial and algorithmic recommendations. Royalties for AI tracks deemed fraudulent are also restricted. In the U.S., Tidal has adopted a policy to label entirely AI-generated music and exclude it from royalty payments. Users can also set preferences to exclude AI-labeled tracks from personalized recommendations.
Spotify and YouTube Music verify the use of AI through reports from music suppliers and their own inspections. Spotify labels virtual artists created by AI as 'AI Persona' and excludes them from recommendations, while YouTube Music applies a separate label to generative AI music. Apple Music is working on a plan to require music suppliers to indicate the use of AI.
Record labels are also clarifying their relationships with AI companies. They are filing lawsuits for copyright infringement while simultaneously entering into formal licensing agreements to participate in the AI music business.
Warner Music Group (WMG) has resolved copyright disputes with AI music generation companies Udio and Suno, transitioning to partnership agreements. Universal Music Group (UMG) has also signed a licensing agreement with Udio. In contrast, Sony Music continues its copyright lawsuits against Udio and Suno.
Merlin, representing independent record labels and distributors, has partnered with Udio to allow its members' music to be used for AI training. Believe has also established a licensing collaboration with Suno. This indicates that record labels are not outright rejecting AI technology but are instead seeking to prevent unauthorized use of their music while securing fair compensation and exploring new revenue models.
Efforts are underway to establish international standards in the music industry. Organizations such as the International Federation of the Phonographic Industry (IFPI) are proposing voluntary labeling guidelines that distinguish between 'AI-generated' music, created entirely by AI, and 'AI-assisted' music, where human creators utilize AI as a tool. This aims to provide users with clarity on both the use of AI and the extent of human creative contribution.
International examples show that responses to AI music extend beyond mere labeling obligations to encompass platforms' recommendation and distribution policies, as well as record labels' copyright management systems. As AI-generated music begins to enter the charts domestically, there are calls for the establishment of common guidelines and specific response systems at the platform level.
* This article has been translated by AI.
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