LG Electronics is presenting the cultural heritage of the Joseon Dynasty, known for its historical significance and traditional beauty, through its art content service, LG Gallery Plus.
On November 3, LG Electronics announced that it is offering 21 pieces from the 'K-Heritage Collection: Season 1 Joseon Royal Series,' which reinterprets cultural heritage such as royal palace architecture, royal paintings, and ceramics as digital art.
Using LG Gallery Plus, part of LG's webOS smart TV platform, customers can transform their TVs into digital canvases, enhancing their interior decor with art that suits their tastes.
Through LG Gallery Plus, users can experience stunning royal architecture and ambiance without the constraints of time and space via media art videos, including 'Into the Throne Hall,' which explores the interior of Gyeongbokgung Palace's throne hall, and 'Between Moon and Water,' showcasing the night view of Gyeonghoeru Pavilion and its surroundings.
LG Electronics has digitally reconstructed royal paintings such as 'Ilwolobongdo' and 'Moran-do,' as well as artistic representations of white porcelain moon jars, buncheong pottery, blue-and-white porcelain, and national seals, allowing customers to enjoy these artworks comfortably at home through LG Gallery Plus.
The 'K-Heritage Collection: Season 1 Joseon Royal Series' was produced by WIPCO, a digital twin company, based on digital assets, while Heritage LAB, which specializes in creating content that integrates new technologies, handled the planning and creation of the content. Distribution and platform integration are managed by art tech company ELFACTORY.
LG Electronics plans to continue collaborating with these partners to showcase collections that digitally represent the 'beauty of Korea.'
Cho Byeong-ha, Vice President and Head of the webOS Platform Business Center at LG Electronics, stated, "We will continue to enhance art content so that customers can appreciate artworks and complete their personal space decor through LG Gallery Plus."
* This article has been translated by AI.
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