Woori Financial Group is shining a light on the value of traditional intangible heritage and the importance of its preservation.
On November 3, Woori Financial announced it will distribute a desk calendar for 2027 themed "Our Assets We Must Protect."
This calendar aims to promote and safeguard cultural assets, specifically intangible heritage. Woori Financial, which began as Daehan Cheonil Bank in 1899, has a 127-year history in finance and hopes to convey the message that our cultural assets should be passed down to future generations.
By scanning the QR code included in the calendar, users can watch videos featuring stories about artisans of intangible heritage. These videos were produced for the National Heritage Channel, a digital platform operated by the Cultural Heritage Administration and the Korea Heritage Foundation. Additionally, Woori Financial's official YouTube channel will feature a video in which the group's advertising model, IU, explains the purpose and significance of the calendar.
Park Jun-tae, head of the Brand Strategy Department at Woori Financial Group, stated, "Just as the essence of finance is to protect our customers' valuable assets, intangible heritage is also an asset that we all must protect together. I hope that each page turned in the calendar will contribute to the strength that connects the future of intangible heritage."
* This article has been translated by AI.
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