President Lee Jae-myung urges unity at Admiral Yi Sun-sin birthday ceremony "Just as Gen. Yi Sun-sin saved the nation from a national crisis, it is our mission to overcome today’s challenges together," President Lee Jae-myung said Monday, calling for national unity at a ceremony in Asan, South Chungcheong Province, marking the 481st birthday of the naval commander honored as Chungmugong. It was the first time an incumbent president attended the annual event since the late former President Kim Young-sam. Lee said the country faces he April 28, 2026

Seoul court cancels 68.7 billion won of Netflix Korea tax assessment A South Korean court on Monday ordered tax authorities to cancel 68.7 billion won ($?) of a corporate tax assessment against Netflix’s South Korean unit. The Seoul Administrative Court’s Administrative Division 6, led by Presiding Judge Na Jin-i, ruled partly for Netflix Services Korea in its lawsuit seeking to overturn corporate tax and related assessments imposed by the head of the Jongno tax office and other officials. The court ordered the cancellation of 68.7 billion won of the rough April 28, 2026

Daeryuk Ajou Signs MOU With Small Business Federation to Expand Legal Aid Daeryuk Ajou has partnered with the Korea Federation of Micro Enterprises to provide legal support for small business owners struggling with high prices and an economic slowdown. Daeryuk Ajou, led by managing partner Lee Gyu-cheol, said it signed a memorandum of understanding on the 28th with the federation, chaired by Song Chi-young, at the Small Business Digital Center in the Dohwa-dong area of Seoul’s Mapo District. Attending from Daeryuk Ajou were managing partner Kim Jin-dong and att April 28, 2026

Korea to List 2x Leveraged ETFs Tied to Samsung Electronics, SK Hynix; Hong Kong Funds May Return South Korea is set to list 2x leveraged exchange-traded funds next month tied to Samsung Electronics and SK Hynix, raising expectations that some retail money that moved to Hong Kong for similar products could shift back to the domestic market. According to the Korea Securities Depository, as of April 24 the “CSOP SK Hynix Daily 2X Leveraged ETF (XL2CSOPHYNIX)” ranked seventh and the “CSOP Samsung Electronics Daily 2X Leveraged ETF (XL2CSOPSMSN)” ranked 10th among Ho April 28, 2026

Korail to Offer Up to 75% Off Partner Services on KorailTalk in May Korea Railroad Corp., known as Korail, said Monday it will offer discounts of up to 75% on its partner services under “Korail MaaS (Mobility as a Service)” throughout May, marking South Korea’s Family Month. Korail MaaS is an integrated mobility service built into the KorailTalk mobile app. In addition to train ticket bookings, it provides access to travel and transportation services such as rental cars, car sharing, sightseeing taxis, and coffee and bread pickup. Customers who use th April 28, 2026

JLR Korea Wraps Up '2026 Destination Defender' Off-Road Event in Jincheon JLR Korea is seeking to strengthen its brand competitiveness by emphasizing the off-road capability of its flagship Defender model. The company said April 28 that it successfully concluded the '2026 Destination Defender' event, held for three days starting April 17 in Jincheon, North Chungcheong Province. Now in its fourth year, Destination Defender is a customer event built around the Defender philosophy of "going beyond the impossible," bringing together owners and fans who share the b April 28, 2026

Hotel, Duty-Free and Casino Shares Rise on Expectations for Early May Holiday Travel With an early May holiday stretch approaching, shares tied to hotels, casinos and duty-free shopping have been climbing on expectations of a travel boost. The gains come as foreign visitor numbers to South Korea have been rising, adding to optimism for a holiday-driven pickup in tourism and spending. According to the Korea Exchange on the 28th, major tourism and consumer-related stocks including Hotel Shilla, Hyundai Department Store and Lotte Tour Development posted steady gains over th April 28, 2026

KOVO Names Lee Ho-jin as Its Ninth President The Korea Volleyball Federation (KOVO) has appointed Lee Ho-jin, former chairman of Taekwang Group, as its ninth president. KOVO said it made the appointment at a board meeting and extraordinary general meeting held on the 28th at its conference room in Sangam-dong, Mapo-gu, Seoul. Team general managers had agreed at a meeting on the 18th to recommend Lee as the next president, and he accepted. His three-year term begins in July. KOVO said Lee was recommended for his strong willingness t April 28, 2026

Rentokil Initial Korea promotes toilet seat cleaner service for public restroom hygiene Public restrooms used by many people can look clean but still harbor hygiene blind spots. Toilet seats, in particular, can be exposed to bacteria and viruses including E. coli, Staphylococcus aureus and enterococci. The company also noted that flushing can disperse contaminants into the air, a so-called “sneeze effect,” underscoring the need for careful management. Because many users repeatedly touch the same surfaces, the gap between visible cleanliness and actual microbial contamination April 28, 2026

CrossHub Signs MOU With Vietnam National Universities on Blockchain Digital ID, Payments CrossHub said it has signed agreements with major Vietnamese national universities to link blockchain-based digital identity verification with payment services, stepping up its push into Southeast Asia’s education and public-sector markets. The company said it signed memorandums of understanding at the Hanoi IT Support Center of the National IT Industry Promotion Agency with the University of Danang’s College of Education, Vietnam National University, Hanoi, and Vietnam National University April 28, 2026