Why Nvidia needs Korea as much as Korea needs Nvidia SEOUL, July 27 (AJP) - When Jensen Huang toured Seoul last month, Nvidia's chief executive said he had found a full five-layer AI cake in South Korea. Over the weekend, he stayed true to that discovery, emerging as both the biggest customer and investor in that cake. Nvidia placed itself at the center of South Korea's all-out AI push as Huang headlined the government-hosted AI summit in San Francisco before joining President Lee Jae Myung and Korea's business leaders for a relaxed w July 27, 2026

Won breaks from yen as SK hynix dollar flows reshape FX outlook SEOUL, July 24 (AJP) - "Excess volatility is undesirable." That identical message from the U.S. Treasury Department applied to both the South Korean won and Japanese yen in its latest semiannual currency report to Congress, even as it kept both countries on its monitoring list. Treasury said recent depreciation pressures were not in line with South Korea's strong economic fundamentals and reiterated that foreign-exchange intervention should be reserved only for episodes of excess July 24, 2026

Trump's tariff maze keeps Korea guessing as another deadline looms SEOUL, July 23 (AJP) - For U.S. trading partners—foes and allies alike—it has become nearly impossible to keep up with tariff rates during President Donald Trump’s second term. The levy on South Korean imports has swung from 25 percent to 10 percent, back toward 25 percent, down to 15 percent and then back again to 10 percent — all in little more than a year. The next number could be 12.5 percent. A temporary 10 percent U.S. surcharge on imports from South Korea and mo July 23, 2026

Korea's battery trio turns corner on ESS boom SEOUL, July 23 (AJP) - South Korea's three largest battery makers are seen to have bottomed out in the second quarter as AI boom-led energy storage demand and renewed appetite for EVs from Gulf conflict-induced oil price turbulence pulled them out of a near two-year slump. The reversal of fortune has most benefited Samsung SDI, the underdog among the trio, with analysts expecting it to return to an operating profit for the first time in seven quarters. That would end a losing streak dating July 23, 2026

K-pop's second act: Why groups no longer really disappear SEOUL, July 22 (AJP) - When NewJeans released a surprise anniversary film at midnight on July 22, it did more than celebrate four years since the group's debut. The video reunited Minji, Hanni, Haerin and Hyein in official group content for the first time in one year and four months after a prolonged contract dispute that had brought the group's activities to a halt. A court sided with their agency, ADOR, in both an injunction and the main lawsuit over the validity of their exclusive c July 22, 2026

Exclusive: Samsung brings ChatGPT Enterprise into prized chip business SEOUL, July 22 (AJP) - Samsung Electronics is set to deploy ChatGPT Enterprise into its prized and heavily coveted semiconductor business by the end of July, signaling a strategic shift as artificial intelligence enters one of the company's most security-sensitive operations. The rollout marks a notable turn for Samsung's Device Solutions (DS) division, which oversees its semiconductor operations and has maintained some of the company's toughest restrictions on external generative July 22, 2026

Chip boom puts BOK on tightening path, but spillover debate clouds outlook SEOUL, July 21 (AJP) - South Korea's bond market is increasingly pricing in another interest-rate increase this year after the Bank of Korea's July hike, as Governor Shin Hyun-song argues that the country's chip-driven income boom is beginning to generate demand-side inflation despite a still-sluggish domestic economy. Investors now widely expect the benchmark policy rate to reach 3.0 percent by year-end after the central bank last week raised it by 25 basis points to 2.75 percent, July 21, 2026

Coupang back under fire over warehouse automation's safety trade-off SEOUL, July 20 (AJP) - Fast delivery has long been at the core of Coupang's identity, helping transform South Korea into a republic of logistics. But a fire that was still burning Monday afternoon, more than 55 hours after breaking out at the company's state-of-the-art fulfillment center in Incheon, west of Seoul, underscored a new challenge facing increasingly automated warehouses - the costly trade-off between efficiency and the safety risks posed by lithium-powered robotics. The bl July 20, 2026

Korea's Q2 GDP to slow from Q1 but on track for around 3% annual growth SEOUL, July 20 (AJP) - South Korea's economy is expected to have expanded at a slower pace in the second quarter after a surprisingly strong start to the year, but growth is still likely to remain robust enough to keep the economy on track for around 3 percent expansion in 2026. The Bank of Korea will release its preliminary second-quarter gross domestic product data on Thursday, providing the first official gauge of whether the country's semiconductor-led export boom has continued to o July 20, 2026

Hanwha Philly Shipyard takes shape as first MASGA milestone SEOUL, July 20 (AJP) - Hanwha Philly Shipyard, the centerpiece of the South Korea-U.S. shipbuilding partnership under MASGA (Make American Shipbuilding Great Again), is taking shape as a milestone contract from the U.S. Missile Defense Agency transforms the once-overlooked yard into a test bed for deeper defense-industrial cooperation between the two allies. The Philadelphia-based shipyard, acquired by Hanwha Group for about $100 million in 2024, has been selected to build Missile Range Instrum July 20, 2026