Blue zones and EVs: PUBG takes over Seongsu SEOUL, May 22 (AJP) -Seoul’s hip Seongsu district has turned into a real-world battleground — minus the gunfire, but with plenty of blue zones, laser combat and electric vehicles. To mark the eighth anniversary of PUBG Mobile, South Korean game publisher Krafton and Kia launched “Area 8,” an immersive pop-up event stretching across “PUBG Seongsu” and “Kia Unplugged Ground” through May 25. The collaboration transforms parts of Seongsu May 22, 2026

South Korea forecast to see hotter-than-usual summer with extreme heatwave SEOUL, May 22 (AJP) - South Korea is likely to face a hotter-than-usual summer this year, with above-normal sea surface temperatures around the Korean Peninsula expected to fuel prolonged heat and heavy downpours, the Korea Meteorological Administration (KMA) said on Friday in its forecast for the upcoming three months. According to the weather agency, there is a 60 percent chance that temperatures in June and July will be higher than the seasonal average. For August, the peak summe May 22, 2026

AJP Market Watch: AI boom runs into debt and FX markets in Korea, Japan SEOUL, May 22 (AJP) -Artificial intelligence is starting to look like a mixed blessing — at least for the currency and debt markets of Northeast Asia. Equity markets in both countries are on fire. The KOSPI is up more than 85 percent this year, the Nikkei 225 more than 22 percent. Both economies have outperformed expectations, with Japan's GDP expanding 2.1 percent on an annualized basis in the first quarter and Korea's 1.7 percent, as tech-heavy manufacturers ride th May 22, 2026

Korean farm income hits record on livestock rebound SEOUL, May 22 (AJP) - South Korean farm households earned an average of 54.67 million won ($36,017) in 2025, a record high driven by a sharp recovery in livestock and crop prices, while fishery households saw their incomes slide on weaker seaweed and abalone markets. According data of last year's farm and fishery household economy released by the Ministry of Data and Statistics on Friday, average annual farm income climbed 8.0 percent from a year earlier to 54.67 million won &md May 22, 2026

Samsung tops US customer satisfaction index for mobile phones SEOUL, May 22 (AJP) - Samsung Electronics secured the top position in a major U.S. consumer satisfaction survey for mobile phones, slightly ahead of rival Apple Inc.. The South Korean tech firm scored 81 out of 100 in the overall mobile phone category of the 2026 American Customer Satisfaction Index (ACSI) study, which was released on Tuesday. Apple, which shared the top position last year, slipped one point to 80, while Google and Motorola tied for third with 77 points each. T May 22, 2026

State-backed investment fund sparks frenzy as retail investors flood in SEOUL, May 22 (AJP) - A government-backed fund to invest in key strategic industries sparked a buying frenzy, with its online allocations selling out within minutes as soon as it became available on Friday. The fund, designed to invest in advanced industries such as artificial intelligence (AI) and semiconductors as part of President Lee Jae Myung's push to shift household assets away from heavy reliance on real estate and into the stock market, attracted strong demand from reta May 22, 2026

AJP Focus: Divided Samsung faces critical capex test in the AI era SEOUL, May 22 (AJP) - Samsung Electronics by March has reclaimed the top position in the global memory oligopoly after falling behind local rival SK hynix in the early race for artificial intelligence infrastructure chips, particularly high bandwidth memory (HBM). But whether the Korean tech giant can maintain that lead during the rest of AI supercycle is becoming increasingly uncertain as the company sinks deeper into internal wage conflict and spiraling compensation costs. At May 22, 2026

French-South Korea chamber unveils anniversary book at National Assembly SEOUL, May 22 (AJP) - The French-South Korea Chamber of Commerce and Industry launched its 40th anniversary commemorative book at the National Assembly in Seoul, signaling a deepening of economic ties as the two nations mark 140 years of diplomatic relations. The exclusive reception gathered approximately 80 diplomats, lawmakers, and business leaders to celebrate the historical evolution of the bilateral partnership. The event, organized with the support of the South Korea-France May 22, 2026

K-pop band BTS performs for 152,000 fans at Stanford Stadium SEOUL, May 22 (AJP) - K-pop legend BTS has performed for about 152,000 fans over three days at Stanford Stadium in the United States, drawing large crowds that waved South Korean flags and sang in Korean. The performances on May 16, 17, and 19 were part of the "BTS WORLD TOUR 'ARIRANG' IN STANFORD". The concerts highlighted the group's presence in the global music scene, as they became the second musical act to headline the venue since it opened in 1921, foll May 22, 2026

South Korea bans travel to more parts of Congo as Ebola outbreak spreads SEOUL, May 22 (AJP) - A highest-level travel warning has been expanded to more parts of the Democratic Republic of the Congo (DRC) as Ebola infections continue to spread, the Ministry of Foreign Affairs said Friday. Taking effect from 2 p.m., travel to Ituri Province has been banned under the highest level of the four-tier overseas travel advisories amid a recent rise in Ebola-related deaths there, expanding the no-travel zone to three provinces including North Kivu and South Kivu i May 22, 2026