K-Entertainment: Actress Yi-Hyun So from 'Cheongdam Dong Alice' became the new top trendsetter

Yi-Hyun So from 'Cheongdam Dong Alice'

As the popularity of soap opera ‘Cheongdam Dong Alice’ soars, actress Yi-hyun So who plays the first Alice in Cheongdam Dong became the top trendsetter.

All her clothing, accessories, hairstyle and makeup from the drama became the hottest issue every time it aired by women in 20s and 30s.

Yi-Hyun donned sophisticated yet chic and edgy look with a little touch of subtle sexiness as ‘Yoon-joo Seo’ in the drama and became the new style mentor of women in their 20s and 30s.

Yi-hyun used mix and matched vivid color clothing articles and accessories with sophisticated blouse, fur, or cashmere to give a little modern twist to the original ‘first class luxury look’.

Countless female fans called in to ask about Yi-Hyun’s look on each episode and many articles Yi-Hyun wore were all sold-out.

With her role in ‘Cheondam Dong Alice’, Yi-Hyun So became the new ‘It girl’ in not only K-entertainment industry but also in fashion and beauty markets.

Park Sae-jin swatchsjp@ajunews.com