According to the annual Brand Strength Index (BSI) released on Sunday (local time), South Korea’s 2013 brand value was estimated at US$775 billion (approximately 833.51 trillion won), up 7 percent from the previous year.
The United States topped the list with $17.99 trillion, followed by China ($6.10 trillion), Germany ($4.00 trillion), Britain ($2.35 trillion) and Japan ($2.26 trillion).
Brand Finance, a leading brand valuation consultancy headquartered in London, has released the BSI since 2010.
Brand Finance has a network of international offices in Hong Kong, Singapore, Paris, Dubai, Sydney, Toronto, Moscow, Amsterdam and other cities on the globe.
reporter
Park Sae-jin
swatchsjp@ajunews.com