Samsung raises bet on robotics with investment in US startup

By Lim Jaeho Posted : June 13, 2025, 13:37 Updated : June 13, 2025, 13:37
Illustration captured from Skild AI’s homepage
Illustration captured from Skild AI’s website

SEOUL, June 13 (AJP) - Samsung Electronics has invested $10 million in Skild AI, a California-based robotics software company developing artificial intelligence systems for autonomous machines, as part of a broader push into the emerging field of physical AI.

The investment is part of Skild AI’s $4.5 billion Series B funding round, led by Japan’s SoftBank, which contributed $100 million. Nvidia also joined the round with a $25 million stake.

Several other South Korean firms, including LG, Hanwha and Mirae Asset, participated as well, each contributing between $5 million and $10 million. In total, Korean investments in Skild have now surpassed 40 billion won, or approximately $29 million.

Based in Santa Clara, Calif., Skild AI is developing general-purpose AI software to allow robots to perceive, reason and act autonomously in real-world settings.

While the technology is still under development, it reflects growing interest in applying artificial intelligence to physical machines — from humanoid robots and self-driving vehicles to industrial automation.

For Samsung, the investment underscores a broader strategic pivot toward robotics and intelligent machines. In recent years, the company has moved beyond passive investments, acquiring a significant stake in Rainbow Robotics, a Korean firm known for its humanoid platforms.

Samsung has also backed Physical Intelligence, a robotics algorithm developer that recently raised $400 million at a valuation of $2.4 billion.

Later this year, Samsung is expected to unveil Ballie, a compact, video-projecting home robot developed in collaboration with Google.

The device is designed to showcase Samsung’s integration of AI with consumer electronics, positioning the company as a player in the next generation of smart, interactive home devices.
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