SEOUL, June 17 (AJP) - Samsung Electronics on Tuesday convened its biannual global strategy meeting at its headquarters in Seoul, gathering top executives and international subsidiary heads to chart a path forward.
The four-day meeting, held each June and December, provides a forum for the South Korean firm's leadership to assess challenges across markets and divisions, and coordinate marketing and production strategies for the months ahead.
This week’s meetings are led by Jeon Young-hyun, head of the company’s Device Solutions (DS) division, and Roh Tae-moon, acting chief of the Device Experience (DX) division.
This year’s gathering takes place under heightened pressure. The Trump administration’s protectionist trade policies — including new tariffs on steel-derived products — and ongoing military conflict involving Israel and Iran have complicated Samsung’s global operations.
The opening session Tuesday spotlighted the Mobile Experience (MX) unit within the DX division, with executives reviewing launch plans and regional sales strategies for the Galaxy Z Flip 7 and Fold 7 smartphones, slated for release in July.
Other consumer electronics units, including the Video Display and Digital Appliances divisions, are scheduled to hold sessions on Wednesday. The week will culminate in a full-company review of first-half performance and strategic planning for the remainder of the year.
The semiconductor division, which will meet Wednesday, faces its own set of challenges. Samsung recently ceded its long-held lead in the global DRAM market to SK hynix, ending a dominance that began in 1992. Weak performance in high-bandwidth memory and foundry services has further pressured the business, prompting internal reviews of its product roadmap, organizational structure, and long-term competitiveness.
Several of Samsung’s key affiliates — including Samsung Display, Samsung Electro-Mechanics, and Samsung SDI — will hold individual strategy meetings beginning Tuesday to outline their plans for the second half of the year.
reporter
Candice Kim
candicekim1121@ajupress.com
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