SEOUL, June 19 (AJP) - Hyundai Card has introduced the American Express Centurion Card — commonly known as the “Black Card” — in South Korea for the first time, marking a bold entry into the ultra-premium credit card segment long dominated by global issuers.
Recognized worldwide for its exclusivity and luxury, the Centurion Card represents the pinnacle of the AMEX hierarchy, sitting above the Platinum, Gold, and Green cards.
The launch follows Hyundai Card’s 2023 rollout of those lower-tier AMEX products and signifies a new chapter in the company’s high-end market strategy.
Issued through Hyundai Card’s exclusive partnership with American Express, the Centurion comes with an annual fee of 7 million won (approximately $5,000), plus an additional 2 million won for each supplementary card.
Cardholders are assigned a personal concierge, or “Centurion Manager,” who provides white-glove service ranging from luxury travel bookings and fine dining reservations to private jet and exotic car arrangements.
The card’s design — crafted from black metal and embossed with AMEX’s signature Roman Centurion in gold — has become a global symbol of status.
In the United States, rumored users include figures such as Donald Trump, Bill Gates, and pop stars Jay-Z and Ariana Grande. In Korea, celebrities such as singer IU and BLACKPINK’s Lisa are said to be among the card’s earliest domestic recipients.
This marks the first time the Centurion Card has been issued in South Korea, though it has long been available in other parts of Asia, including Japan and Hong Kong. The card is currently issued in about 30 countries worldwide.
With this launch, Hyundai Card now offers the full American Express suite — from Green to Gold, Platinum, and Centurion — and cements its position at the top of the nation’s premium credit card market.
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