SEOUL, July 21 (AJP) - The animated Netflix film K-pop Demon Hunters continues to dominate globally, reaching No. 1 on FlixPatrol's "TOP 10 on Streaming in the World" on July 20. The film, which premiered on June 20, led daily VOD rankings across 941 platforms in 167 countries, including Netflix and Amazon.
Blending K-pop stardom with supernatural action, the film centers on two fictional idol groups, Huntrix and Saja Boys, who double as demon slayers while dominating the music scene. Despite being entirely fictional, the characters have gained a massive global following, with original songs from the film going viral and fan-made content flooding social media platforms.
The impact has been especially visible in streaming numbers. Since the film's release, K-pop tracks featured in the movie have seen a surge in online plays, with new listeners joining from regions where K-pop had limited reach until now.
Merchandise sales have also spiked, with character-themed apparel, posters, and soundtracks selling out in multiple markets. Viewers have shared stories of watching the film repeatedly with family members, especially younger audiences who were drawn to dynamic animation and catchy songs.
The film's success also highlights the rising influence of virtual idols and AI-enhanced entertainment in South Korea. Mysteri, a masked member of Saja Boys, whose solo track from the film became a viral hit. The singer behind the voice, Kevin Woo, was later seen performing the song with children, a moment that further cemented the emotional connection between fans and these virtual stars.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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