SEOUL, November 04 (AJP) - South Korea's Naver said Tuesday it has entered into a strategic partnership with Spotify to bring the global streaming platform’s vast library of music and podcasts to more users across Naver’s digital ecosystem.
The collaboration aims to integrate Spotify’s catalog — which includes more than 100 million songs and 7 million podcasts — into Naver’s suite of services, allowing users to more easily enjoy audio content tailored to their tastes and moods.
Lee Jae-hoo, head of Naver’s app services, and Gautam Talwar, Spotify’s general manager for the Asia-Pacific region, met at Naver’s headquarters in Seongnam to discuss joint strategies and explore new areas of cooperation.
“Through our collaboration with Spotify, users will find it easier to discover and enjoy audio content that matches their preferences and moods,” Lee said in a statement. “We aim to strengthen the synergy between our companies to offer richer and more personalized audio experiences.”
Talwar noted that since Spotify entered the Korean market in 2021, the platform has helped connect fans with their favorite music and artists through personalization and algorithmic recommendations. “This partnership will allow even more listeners to find music that fits their moments and emotions,” he said.
While the companies did not disclose specific plans, they said details of upcoming services will be announced gradually. Industry observers expect the partnership to help Naver expand its reach in digital entertainment while giving Spotify a deeper foothold in South Korea’s competitive streaming market, where local players like Melon and Genie dominate.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
Copyright ⓒ Aju Press All rights reserved.
