The service, launched Wednesday, replaces traditional paper warranties with tamper-proof digital certificates stored in the Naver app, featuring hologram badges to prevent forgery.
More than 600 brands, including Samsung Electronics, LG Electronics and global luxury names such as Coach, Vivienne Westwood and Marni, have adopted the system.
The launch follows Naver's October expansion of its "High-End" service into home appliances and living categories, with over 30 premium brands now utilizing the digital warranty feature.
"Naver Collection is a digital warranty that satisfies both sellers who value brand identity and buyers seeking authenticity," said a company spokesperson.
"We will continue to innovate in the digital warranty market by diversifying templates for different product categories."
The paperless approach also contributes to environmental sustainability by reducing carbon emissions associated with physical documentation, the company said. To mark the launch, Naver is running a promotional campaign worth about 20 million won until Jan. 20.
reporter
Kim Dong-young
davekim0807@ajupress.com
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