SEOUL, December 19 (AJP) - A prime commercial plot in Seoul’s iconic Myeong-dong shopping district has been named South Korea’s most expensive piece of land for the 23rd consecutive year.
The 169-square-meter site, currently occupied by a Nature Republic flagship store, saw its officially appraised value for 2026 set at 188.4 million won ($145,000) per square meter. This represents a 4.4 percent increase from the 2025 valuation.
The plot has held the top spot in the Ministry of Land, Infrastructure and Transport's annual rankings since 2004.
Trailing closely behind the Nature Republic site is a 392-square-meter plot occupied by Woori Bank’s Myeong-dong branch, which ranked second with a 2026 valuation of 187.6 million won per square meter.
reporter
Han Jun-gu
jungu141298@ajupress.com
Copyright ⓒ Aju Press All rights reserved.
