SEOUL, February 02 (AJP) — K-pop artists left the 68th Grammy Awards without major wins on Sunday, but delivered high-profile performances and historic nominations that underscored the genre’s expanding presence on the global music stage.
The awards ceremony was held at the Crypto.com Arena in Los Angeles, bringing together leading figures from the international music industry.
Despite missing out on the trophy, ROSÉ performed “APT.” with Mars during the ceremony, marking her Grammy stage debut and the first main-stage performance by a K-pop female soloist at the event.
Released in October 2024, “APT.” is a pre-release single from ROSÉ’s first full-length album rosie. The song drew global attention upon release, debuting at No. 1 on Spotify’s Global chart and entering the UK Official Singles Chart Top 100 at No. 4 — the highest ranking achieved by a K-pop female solo artist. According to Spotify, the track surpassed 1 billion streams within 100 days of release and has since reached 2.2 billion cumulative streams.
Rookie girl group KATSEYE also appeared on the Grammy stage as part of the Best New Artist showcase, performing “Gnarly.” The group, formed through K-pop-style training by HYBE and Geffen Records, received nominations for Best New Artist and Best Pop Duo/Group Performance for “Gabriela.”
The Best New Artist award went to Olivia Dean, while Best Pop Duo/Group Performance was awarded to Cynthia Erivo and Ariana Grande for “Defying Gravity.”
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