The South Korean auto parts maker has joined forces with German optics giant Zeiss, German adhesive specialist Tesa, and France's Saint-Gobain Sekurit, Europe's largest automotive glass manufacturer, to bring the technology to mass production.
The holographic windshield display transforms the entire front windshield into a large-format screen, projecting driving information directly into the driver's line of sight without requiring a separate physical display.
The system uses a special holographic optical element film to deliver navigation data and infotainment images precisely to the eyes of both drivers and passengers.
The technology has light transmittance exceeding 92 percent and brightness surpassing 10,000 nits, about twice that of outdoor LED screens, enabling clear visibility even under direct sunlight. The optical design also prevents drivers from viewing passenger-side content, allowing front-seat occupants to safely enjoy entertainment during travel.
Under the alliance, Hyundai Mobis will oversee the overall system architecture and projector production, while Zeiss handles film design for optimal clarity.
Tesa will mass-replicate the high-performance film, and Saint-Gobain Sekurit will manage the precision bonding process between film and glass.
"We will deliver differentiated value to our customers through this technology that opens the future of automotive displays," said Jung Soo-kyung, head of Hyundai Mobis' automative electronics business unit.
reporter
Kim Dong-young
davekim0807@ajupress.com
Copyright ⓒ Aju Press All rights reserved.
![[CES 2026] Hyundai Mobis deepens future mobility push with Boston Dynamics, Qualcomm ties](https://image.ajunews.com/content/image/2026/01/08/20260108083201354738_278_163.jpeg)
