Woori Bank teams with Samsung Electronics and LG Uplus to market to teens and 20-somethings

Woori Bank said on the 20th it signed a joint marketing agreement with Samsung Electronics and LG Uplus to attract customers in their teens and 20s.

Attendees included Woori Bank CEO Jeong Jin-wan, Samsung Electronics Korea Vice President Lim Seong-taek and LG Uplus Vice President Lee Jae-won, along with other officials from the three companies.

The partnership brings together leaders in finance, mobile devices and telecommunications to offer financial services tailored to the lifestyle of younger customers.

Under the agreement, the companies plan joint marketing and promotions aimed at the 10-20 age group, promote the “Samsung Wallet Money” service, and offer special handset sales to Woori Bank customers. The effort will focus on practical benefits for customers accustomed to mobile and simple payments.

“This collaboration combines financial services with mobile and telecom services to provide a differentiated experience for younger customers,” Jeong said. He added the bank plans to keep expanding touchpoints with younger customers through strategic partnerships across industries.