President Song Ho-sung presented the strategy at the company's annual general meeting held at its headquarters in southern Seoul on Friday, identifying three priorities: EV mass-market expansion, growth of its purpose-built vehicle (PBV) business and a transition toward software-defined vehicles.
The automaker said it will launch the compact EV2 this year to complete its affordable EV range, aiming to capture demand in the budget segment. The company will leverage production bases across South Korea, the United States, Europe and emerging markets to match regional demand.
On the PBV front, Kia plans to roll out three models in sequence — the PV5, already unveiled last year, followed by the PV7 in 2027 and PV9 in 2029 — targeting logistics and commercial fleets.
The company is building a dedicated PBV production line at its Hwaseong EVO plant and working with partners to develop specialized variants including box trucks and camper vehicles.
"We will maintain our eco-friendly vehicle strategy despite uncertainties from rising protectionism and tariff variables," said Song.
Shareholders also approved governance changes to comply with a revised commercial code, including the adoption of electronic shareholder meetings, mandatory cumulative voting for directors and expanded fiduciary duties for board members.
In separate votes, Kim Seung-jun, head of the finance division, was elected as an inside director, and Jeon Chan-hyuk, chief executive of Cesco, was reappointed as an outside director.
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