Shinhwa member Kim Dong-wan weighed in on comedian Lee Su-ji’s parody video about a kindergarten teacher, saying it "simply exposed the contradiction of expecting good education without respecting educators." He said he was concerned that discipline is being discouraged and that children are losing social experience.
Many found the point understandable. But the public increasingly hears his comments not as a single opinion, but as part of a familiar pattern of "Kim Dong-wan-style" speaking out.
Kim is someone who chooses to speak rather than stay silent. People like that often treat public commentary as part of their identity, driven by a strong inner belief that "someone has to say it." Public moral arguments can also become tied to self-validation or status, and at times can deepen conflict.
That does not mean his remarks should be dismissed as showmanship or hypocrisy. Still, his repeated interventions in social controversies can be read as an urge to "correct" the world and an inability to hold back what he believes is right — a posture that can look more like certainty than self-restraint.
His critical perspective has often stayed within reasonable bounds and at times has served as a warning bell. The problem, the article argues, is that audiences judge the messenger as much as the message. Even when his words sound rational, past controversies and allegations can prompt a different question: Does he have the standing to say it?
This year alone, Kim drew criticism in February for a post that mentioned the need to legalize prostitution. Last month, he was criticized for a supportive message to MC Dingdong, who was embroiled in allegations involving assaulting a female BJ and drunk driving. Then a person claiming to be Kim’s former manager made allegations about his character. Kim called them "false claims" and said he would take legal action. He later apologized, saying, "I deeply apologize to those who may have felt uncomfortable because of recent events."
People tend to react more strongly to perceived hypocrisy than to mistakes. A 2017 study by psychologist Jillian J. Jordan and others said people dislike hypocrites in part because condemning others can send a "false signaling" message about one’s own morality. Related research suggests that when someone who preaches morality fails to meet that standard, others may see the person as self-righteous and respond with stronger resentment and distrust.
The article says the harsher view of Kim is not because he is saying the wrong things, but because he tries too often — too clearly and too easily — to occupy the position of being right. As the weight of his comments grows, earlier carelessness, incomplete explanations and even his conduct after apologizing are pulled back into view. In that moment, conviction can be mistaken for habit, and courage can be read as superiority.
Speaking up when something seems wrong can be brave and can help move society in a better direction. But the article argues that what the public wants now is not another correct answer, but self-reflection from the person delivering it — words that come after confronting one’s own contradictions.
* This article has been translated by AI.
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