![NHN Dooray! CEO Baek Chang-yeol speaks at a news briefing April 28 at NHN Play Museum in Pangyo. [Photo=NHN]](https://image.ajunews.com/content/image/2026/04/29/20260429092558234287.jpg)
“Generative AI used to talk. Now it acts. If a project is delayed, it finds the work on its own, messages the right people, and summarizes the results and leaves them in the wiki. Dooray AI will be a ‘member’ that works with you, not just a tool,” Baek Chang-yeol, CEO of NHN Dooray, said at a news briefing Tuesday in Pangyo.
Baek said collaboration software is shifting from assistance to execution, as companies move beyond simple Q&A to “AI agents” that carry out tasks. NHN Dooray introduced a new “Dooray AI Agent” built into its collaboration platform, Dooray!, and outlined adoption results and its strategy focused on the public and financial sectors.
The company launched its subscription-based AI service, DoorayAI, in 2024. Baek said the new agent is a step forward, moving from summarizing email and messenger content to taking actions based on data.
He said the agent can automatically detect delayed tasks in a project and notify the person in charge, or capture meeting discussions in real time and turn them into documents. “The agent joins as the same kind of member as a person, entering messenger chats and projects to work alongside employees,” he said.
Baek said the capability comes from Dooray’s data structure, which integrates personal tools such as email, messenger and calendars with shared spaces such as projects and wikis, allowing the AI to understand context and act. “For AI to work properly, you need not only personal data but also an organization’s shared data,” he said, calling Dooray’s coverage of both areas a competitive strength.
NHN Dooray said revenue in its software-as-a-service business has been growing about 40% a year, and it has maintained the top position in the public sector by number of institutions served. In finance, it said it has secured 25 institutions, including Woori Financial Group and IBK Industrial Bank of Korea. Baek said winning 25 finance references in a year was a result the market would not easily expect from a small organization, and said it showed both service quality and speed of expansion.
At the briefing, Woori Financial shared its rollout. Yoon Jong-pil, a deputy general manager in the ICT Planning Department at Woori Financial Holdings, said network-separation environments had made it difficult to use subscription software or generative AI for internal work, which he said went beyond inconvenience and hurt competitiveness.
Woori reviewed SaaS-based collaboration tools to address the issue, comparing about 10 solutions, domestic and foreign, before choosing Dooray, Yoon said. He cited price competitiveness, ease of customization, and an all-in-one structure integrating email, messenger and task management.
Yoon said usage rose sharply after adoption. Connections that were about 1,600 at the early stage of internal-network deployment in March 2025 have increased to more than 30,000 a month, he said. He added that generative AI use has moved from simple testing to use in actual financial work. “At first, there were many curiosity-driven questions, but now it has become a practical tool that improves productivity,” Yoon said, adding that 88% rated it positively in an employee satisfaction survey.
Baek said market conditions are also turning favorable as the Financial Services Commission eases network-separation rules, lowering barriers to SaaS and AI adoption and accelerating cloud transitions in finance. He said approvals used to take significant time, but adoption can now move quickly if security standards are met, calling it an opportunity for Dooray, which he said already meets the standards.
NHN Dooray said it plans to make growth in finance a core pillar this year, and it expects financial-sector revenue to grow about sevenfold from a year earlier as more institutions prepare new deployments.
“In the end, AI is about how much you can automate and make work more efficient,” Baek said. He said Dooray lowered barriers to AI adoption with a structure that can be deployed with a few clicks, and is now expanding into actual task execution through agents. He added that with results proven in security-sensitive areas such as finance and the public sector, adoption could spread faster.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.