A survey published Monday by Pay Attention, Kakao Pay’s official finance journal, found that 89% of 27,095 respondents chose cash as their preferred Parents Day gift.
Kakao Pay said its user data showed a similar pattern. The busiest day for Kakao Pay remittances in May last year was Parents Day, when more than 3.03 million transfers were made in a single day, the highest daily total of the year.
Reflecting that demand while encouraging in-person family connections, the company is hosting a series of events.
For Parents Day, Kakao Pay is running a campaign titled, “Don’t use Kakao Pay. Go see them now,” urging users to visit their parents rather than relying only on convenient money transfers. Kakao Pay said that when the campaign debuted last year, it delivered its message to about 400,000 people.
Kakao Pay, which has promoted a “conversation-like” remittance culture, said the campaign is meant to encourage people to share their gratitude face to face, especially around Parents Day. The company has also held various remittance-related events around holidays such as Lunar New Year.
Kakao Pay also took the campaign offline with a “Heart Truck.” The truck toured major Seoul areas including Gangnam, Jamsil and Seongsu from May 2 to 3 to share the campaign message. From May 4 to 5, Kakao Pay is holding an on-site event at the intersection near Ttukseom Station in Seongsu-dong, using the “Heart Truck” concept. The company plans to give the first about 1,000 visitors message cards featuring family-themed phrases by author Lee Seul-a, along with carnations and “heart envelopes,” to help them share their feelings directly with family members.
A Kakao Pay official said, “We hope that through the online and offline events Kakao Pay has prepared for Family Month, people will have time to meet face to face and share deeper warmth.”
* This article has been translated by AI.
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