Domino’s Korea Raises Prices on Six Drinks, Including Coca-Cola and Sprite

Domino’s Pizza has raised prices by up to 8.7% for major beverages sold in its stores, including Coca-Cola and Sprite.
 
Industry officials said on May 5 that Domino’s increased prices on six drink items by 100 to 200 won. The company said it raised the prices starting May 4 due to higher costs.
 
Coca-Cola and Coca-Cola Zero in 1.25-liter bottles rose 8.7% to 2,500 won. Sprite in a 1.5-liter bottle increased 8.3% to 2,600 won.
 
Three 500-milliliter drinks also went up 100 won each. Coca-Cola and Coca-Cola Zero in 500-milliliter bottles rose 5.9% to 1,800 won, and Sprite in 500 milliliters was also set at 1,800 won.
 
Domino’s said it asks for customers’ understanding and will “do our best to repay your support and interest with the best service and menu.”
 
Domino’s is No. 1 in South Korea’s pizza franchise market by sales. According to the Financial Supervisory Service’s electronic disclosure system, Cheong O DPK, Domino’s local operator, posted 210.9 billion won in revenue last year, up 4.8% from 201.2 billion won a year earlier.
 
The increase comes as raw material and logistics costs continue to rise, and is seen as a move to protect profitability. An industry official said companies sometimes adjust prices for drinks or side items first because raising pizza prices can trigger stronger consumer pushback, adding that further increases cannot be ruled out if cost pressures persist.