Ildong Foodis announced on May 13 that it has begun selling its High-Myun products at the Musinsa Megastore in Seongsu, targeting the 2030 demographic and foreign tourists as part of its strategy to expand its offline presence.
The Musinsa Megastore in Seongsu is a multi-level shopping space spanning approximately 2,000 square meters, featuring fashion and beauty brands alongside experiential content areas and food and beverage facilities.
Ildong Foodis is showcasing a total of 11 products, including eight varieties of High-Myun Protein Balance Active and three types of energy gel products called High-Myun Amino Poten, located in the 'Musinsa Beauty' section on the second floor of the megastore.
High-Myun Active is a high-protein beverage containing 20 to 22 grams of protein per pack, featuring essential amino acids BCAA (leucine, isoleucine, valine) at 4,500 mg and L-carnitine.
The accompanying High-Myun Amino Poten is a high-amino acid energy gel product designed for immediate energy replenishment, available in three lines tailored for specific energy needs. It was noted in a survey by the Korea Consumer Agency last year as the only product designed primarily with amino acids as the main ingredient.
Ildong Foodis plans to enhance product experience opportunities for consumers visiting the Seongsu area and increase brand awareness through this launch.
An Ildong Foodis representative stated, "We hope that consumers will have the opportunity to experience High-Myun products directly at the Musinsa Megastore in Seongsu. We also plan to continue expanding our offline sales channels to increase consumer touchpoints."
According to Musinsa, the megastore, which opened in April, recorded 42,000 visitors during its first weekend from April 24 to 26, with sales totaling 900 million won during that period.
* This article has been translated by AI.
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