Largest media expo underway in southern Seoul

Visitors experience cameras at KOBA 2026 held at COEX in Gangnam-gu Seoul May 14 2026 AJP Han Jun-gu — Visitors look at displays at an expo at COEX in southern Seoul on May 14, 2026. AJP Han Jun-gu

SEOUL, May 14 (AJP) - The Korea International Broadcasting, Media, Audio & Lighting Show (KOBA), which kicked off on Wednesday, runs until Friday.

Under the theme of "The AI-Awakened Media Era: Content Connects, Creation Evolves, Convergence Opens," the four-day expo reflects the rapid spread of artificial intelligence (AI)-driven technologies in the broadcasting and media industry, such as OpenAI's "Sora," Google's "Veo" and Meta's "Emu Video."

Filming equipment is displayed at KOBA 2026 held at COEX in Gangnam-gu Seoul May 14 2026 AJP Han Jun-gu — Filming equipment is displayed at an expo at COEX in southern Seoul on May 14, 2026. AJP Han Jun-gu

A filming robot moves at KOBA 2026 held at COEX in Gangnam-gu Seoul May 14 2026 AJP Han Jun-gu — Visitors look at a filming robot at an expo at COEX in southern Seoul on May 14, 2026. AJP Han Jun-gu

About 220 domestic and international companies are participating, setting up about 1,000 booths. Organizers expect more than 40,000 visitors.

Major Korean broadcasters and global equipment manufacturers, including Blackmagic Design, Canon, Nikon Imaging Korea, Panasonic and Sony are among the participants.