Dongwon F&B announced on May 14 that it has launched a new product, 'Denmark Milk,' made from premium Grade A milk sourced from its dedicated farms.
The new product features only Grade A milk produced at approximately 60 dedicated farms operated by Dongwon F&B. A veterinary management system is in place to oversee the farm environment and the health of the dairy cows, ensuring high milk quality.
The company has also strengthened its management system to maintain milk freshness. It has optimized the transportation route from the farms to the factory and ensures that the milk is stored at temperatures below 7 degrees Celsius throughout the production and distribution process.
Dongwon F&B conducts milk testing using its own quality control system, the 'NF (Nature Fresh) System.' This involves sensory and physicochemical tests across four stages: upon arrival at the farm and factory, and before and after production, with a total of 14 inspection items. Only milk that meets the standards is used for product manufacturing.
A Dongwon F&B representative stated, "We have applied strict standards to every process from milking to quality control and low-temperature distribution. We plan to continue our efforts to deliver the inherent freshness of milk to consumers."
The product is available in a 900ml package and is priced at 3,280 won. It will be sold at major supermarkets and discount stores nationwide.
Denmark is a dairy brand that was established in 1985 as a joint venture between Korea and Denmark. It currently operates as Dongwon F&B's premium dairy brand, offering a variety of products including milk, fermented milk, and cheese.
Recently, there has been a noticeable trend in the milk market prioritizing freshness and quality over price. According to a survey conducted by the Korea Dairy Promotion Committee in November of last year, 57.7% of 3,000 consumers nationwide identified 'freshness' as the most important factor when purchasing milk, while only 13.8% prioritized price.
* This article has been translated by AI.
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